Conscious Skincare Natural Organic Vegan Skin Products

Conscious Skincare is a small independent British skincare company founded by Rebecca Martin in 2010 and based in West Wales. Everything is handcrafted there in small batches, and the company has spent more than 15 years building its range around natural and organic ingredients, vegan formulations, cruelty-free production and deliberately low-waste packaging.

This is also a brand where I have a very definite favourite. Rejuvenate Anti Ageing Serum has become one of the products I genuinely don’t want to run out of.

I recently made quite a fundamental change to my skincare. I decided to stop using conventional moisturisers and switch instead to pure oils and concentrated serums, and I’ve found them far more effective for my skin. Rejuvenate fitted perfectly into that change. It’s technically an oil-serum rather than the watery type of serum many people will be familiar with, made principally from jojoba, evening primrose, apricot kernel and rice bran oils with seaweed extract, frankincense and sweet orange.

Apparently the results aren’t only visible to me. Once my mother and brother saw what it was doing for my skin, they started using it too. So my original one-bottle order has now turned into three bottles at a time 🙂

I first bought it in 2024 for £32 for 50ml. It’s £36 today. Obviously I’d prefer products never to increase in price, but a £4 increase over two years feels remarkably restrained at a time when I’ve watched other brands dramatically increase prices, reduce bottle sizes, or sometimes manage to do both. More importantly, it’s still a full 50ml glass bottle, not a tiny 15ml or 30ml serum dressed up in luxury packaging.

The product has also accumulated awards, including a Gold award at the Free From Skincare Awards and a Platinum Award in the facial serum category.

Conscious Skincare itself remains very small compared with most of the brands in this directory. There is no multinational parent company behind it. Rebecca founded the company and still personally signs the company’s story. Its products have nevertheless reached some interesting places: Conscious Skincare has developed a range for the Royal Ballet and worked with the National Trust and Westminster Abbey.

Conscious Skincare has grown well beyond its original skincare products without turning itself into an enormous catalogue.

Facial skincare includes cleansers, toners, moisturisers, oils, serums, facial scrubs, masks, eye products and lip care, organised into collections for different skin types. The Rejuvenate collection is aimed particularly at mature and dry skin, while other ranges address sensitive, combination and younger skin.

Body care includes body washes, lotions, oils, hand care, foot care and deodorants. There is also a dedicated men’s collection covering face, body, shaving and hair.

One thing I particularly appreciate is the availability of sample sizes for a number of products. The Rejuvenate serum, for example, can currently be bought as a 5ml sample rather than immediately committing to the £36 full-size bottle. Natural skincare can be highly individual, so I’d like to see far more companies making it inexpensive to find out whether your skin actually likes something before buying the full product.

The Rejuvenate serum probably explains my feelings about Conscious Skincare better than any corporate sustainability statement could. Here’s the ingredient list:

Organic jojoba oil, organic evening primrose oil, organic apricot kernel oil, rice bran oil, vitamin E, seaweed extract, organic frankincense oil and organic sweet orange oil. That’s essentially it.

There is no enormous supporting cast of silicones, synthetic fragrance, texture enhancers and fillers surrounding a token botanical active that accounts for 0.5% of the bottle. The oils are the product. This is what I want from skincare. I’ve become less interested in complicated creams of Estee Lauder and Clarins and Kiehls which I used to adore for decades; and more interested in high-quality oils and concentrated serums where I can understand exactly what I’m putting on my skin and why it’s there.

Jojoba is interesting because technically it is a liquid wax rather than an oil and has an unusual composition that makes it highly stable and well suited to skin. Evening primrose provides fatty acids including linoleic and gamma-linolenic acid. Rice bran contains fatty acids, tocopherols and other antioxidant compounds. Then there is seaweed, alongside frankincense and sweet orange oils.

My own skin is the part that ultimately settles the argument for me. I can see the difference. Apparently other people can too, considering I’ve accidentally created two more customers within my own family…

The customer feedback on this particular product is unusually strong as well. At the time I checked, Conscious Skincare’s own website showed 46 reviews for Rejuvenate Serum: 45 five-star reviews and one four-star review. Customers repeatedly mention softer, more hydrated skin, absorption and improvements in how their skin looks and feels.

I went looking outside the company’s own website too. Conscious Skincare’s Trustpilot presence is tiny, with only 12 reviews, so I wouldn’t pretend it gives us statistically meaningful information about thousands of customers. But the recent comments are interesting. One 2026 customer specifically praises the Rejuvenate range and serum and describes visible improvements in hydration and smoothness. Another independent skincare discussion mentions Conscious Skincare as an established cruelty-free choice, while another user specifically recommended the Rejuvenate range for sensitive combination skin.

I also really like the scale of the company. We have seen repeatedly what happens when successful natural brands become attractive acquisition targets. The founder story remains on the website, the leaves remain on the packaging and somewhere several corporate layers above it sits a multinational conglomerate or investment fund. Conscious Skincare is still an independent Welsh business making products in West Wales.

Its approach to packaging fits the same philosophy. The company has deliberately worked to reduce plastic, uses glass and aluminium extensively and offers plastic-free options across much of the range. Products are sent using recyclable and biodegradable packaging rather than elaborate presentation boxes whose primary purpose is making an inexpensive formulation look expensive.

The company is also vegan and cruelty-free, and palm oil avoidance is built into its formulation philosophy rather than confined to a handful of products.

I have to mention the price again because £36 for 50ml of this serum is good value. Plenty of premium skincare companies would put essentially the same quantity of botanical oils into a 30ml bottle, give the blend a proprietary name and charge three figures for it. This bottle lasts me a good few months, with twice daily usage.

There isn’t much here that makes me seriously uncomfortable, which is unusual after investigating this many brands. The biggest issue is probably one inherent to genuinely botanical skincare: essential oils won’t suit everybody.

Rejuvenate contains frankincense and sweet orange essential oils and consequently declares naturally occurring limonene, citral and linalool. I like essential oils and deliberately use them, so their presence isn’t a negative for me. But someone who already knows that their skin reacts badly to particular aromatic plant compounds should read the individual formula rather than assuming “natural” means biologically inactive.

There are also products within the wider range that are more formulated than my beloved serum. I wouldn’t transfer my enthusiasm for one beautifully simple oil blend automatically onto every cleanser, moisturiser and body product carrying the Conscious Skincare name. I still read the ingredient list.

Their products in little tins are super cute but unfortunately not great for actual usage. The exfoliator is quite grainy which gets into the lid and it becomes stuck, impossible to open after a couple of uses.

I generally develop a quick dislike for any company when I contact their customer support with a concern and the reply I get is “we sold thousands of this product, no one else complained”. I find it condescending and annoying and this goes for any brand. But as I keep writing here, this is a 21st century disease where companies offload their front window customer support staff to cheap offshore teams, or even worse these days, to chatbots and AI tools. The owners who created the business with a passion and vision, become disconnected from their end users and that is a shame.

Conscious Skincare’s products are vegan and cruelty-free, with the company identifying approval through the Vegetarian Society and PETA.

The company also has an unusually high 98/100 ethical rating from The Good Shopping Guide.

Organic ingredients are identified individually within formulations. In the Rejuvenate Serum, for example, jojoba, evening primrose, apricot kernel, frankincense and sweet orange are identified as organic ingredients.

I wouldn’t describe the entire catalogue as independently certified organic unless the particular product carries that certification. The more accurate description is a natural skincare company making extensive use of organic ingredients.

The company identifies its products as palm-oil-free.

Very definitely Approved. This time I don’t need certifications, awards or somebody else’s review to decide it. I’ve used the product. I first bought the Rejuvenate Anti Ageing Serum in 2024, moved away from moisturisers towards oils and serums. Rejuvenate has become one of the products I’ve stuck with.

It’s not a bottle full of cheap base ingredients surrounding a microscopic quantity of whichever botanical happens to be fashionable this year. The formula is almost ridiculously straightforward: good plant oils, seaweed, vitamin E and essential oils. A company can have every certification imaginable, publish a beautiful sustainability report and tell me a wonderful founder story. If I spend £36 on the product and it does absolutely nothing, I haven’t made a good purchase.

Conscious Skincare gives me almost the opposite experience: a relatively unknown independent Welsh company, modest packaging, a short ingredient list, sensible pricing and a product I keep buying because I can actually see what it does to my skin.