Greenscents

Greenscents is a British household cleaning brand founded in 2012, with manufacturing based in West Somerset. The company positions itself very differently from most eco-cleaning brands because it doesn’t simply use words like “natural” or “green”. Its products are certified organic and the company says every product it has ever made has been certified to Soil Association standards. That immediately makes it more interesting to me than brands relying mainly on marketing language.

The business is also still relatively small and independent. Companies House lists International Greenscents Limited as an active private company based in Dulverton, Somerset.

What I find most distinctive about Greenscents is that it treats household cleaning as part of health, not just hygiene. Its formulations are designed to avoid many of the ingredients commonly found in conventional detergents and sprays, including synthetic fragrance, SLS/SLES, optical brighteners, phosphates, chlorine bleach, parabens, phthalates and petroleum-derived additives. The company also offers a fragrance-free “Nonscents” range aimed at households with babies, sensitive skin or chemical sensitivities.

That fits very closely with how I think about home environment. Cleaning products are things we breathe in, touch and use on clothes, bedding, floors, surfaces and baby items every day. I don’t want the products I use to make my home “clean” to create another layer of unnecessary exposure.

Greenscents makes a broad range of household and laundry products, including laundry liquid, laundry conditioner, washing-up liquid, dishwasher powder, multi-surface sprays, glass cleaner, toilet cleaner, antibacterial spray, castile soap and larger refill formats.

The range is split across fragranced and fragrance-free options. The Nonscents range is particularly relevant for families with babies or anyone who prefers to avoid added fragrance. Greenscents specifically promotes its laundry products for cloth nappies, babywear, bedding and other household washing.

The company also sells larger refill sizes, including 5L and 20L formats, alongside reusable glass bottles. This means the range isn’t only positioned around ingredient choice but also around reducing repeated packaging waste.

I would want you to keep in mind that the performance seems to vary by product. Laundry liquid, washing-up liquid and surface cleaners attract a lot of positive feedback, while the dishwasher powder has much more mixed independent reviews.

Greenscents has one of the strongest certification profiles I’ve found in household cleaning. The company says all products contain more than 70% certified organic ingredients and every ingredient must comply with Soil Association standards. That is far more meaningful to me than vague “eco” branding because there is an external standard behind the claim.

I also like the transparency around ingredients. Greenscents publishes a detailed ingredient list and explains what each ingredient does. It includes unfamiliar names such as sucrose cocoate, potassium cocoate, xanthan gum and benzyl alcohol/dehydroacetic acid rather than hiding them behind generic phrases. That makes it much easier to understand the formulation and decide whether I’m comfortable using it.

The absence of palm oil and palm oil derivatives is another strong point. Greenscents says its products are certified Palm Oil Free rather than simply stating that as an internal company policy. It also carries Vegan Society approval and Leaping Bunny cruelty-free certification.

The fragrance-free Nonscents range is particularly useful. Many “natural” cleaning brands still rely heavily on essential oils and scent, which can defeat the point for people who are trying to reduce fragrance exposure. Having a genuinely fragrance-free option makes the range much more practical for babies, sensitive households and people who simply don’t want their clothes and home permanently scented.

Independent reviews also suggest that some products perform very well rather than requiring a compromise for being eco-friendly. Mumsnet’s review of the lavender laundry liquid praised its cleaning performance, subtle fragrance, refillable packaging and pump system. Other independent reviews and customer feedback repeatedly praise the laundry liquid, washing-up liquid and surface sprays.

I also like that Greenscents manufactures in Somerset and uses refillable amber glass bottles. The company says products are made in small batches in its own workshops in South West England.

The biggest reservation I found is that not every product performs equally well, and the dishwasher powder in particular attracts a noticeable cluster of negative independent reviews.

Trustpilot currently shows Greenscents with a score of 3.5 out of 5 from 23 reviews. That is a very small sample, so I wouldn’t treat the overall score as definitive, but the pattern is still worth noting. Several reviewers specifically complain that the dishwasher powder leaves tea stains, dull cutlery or poorly cleaned dishes. One reviewer also reported concern about the effect of the powder on a Bosch dishwasher. These are individual customer accounts rather than controlled testing, but the consistency around this particular product is enough that I would approach it more cautiously than the laundry or surface-cleaning range.

Customer service also appears inconsistent but that’s the age we seem to be living in; all customer support duties are handed off to bots and AI agents which makes appalling service for those of us who are paying our money to the businesses.

Some reviewers report good service and quick delivery, while others mention slow dispatch, unanswered messages or difficulty getting advice or arranging returns. Again, the review pool is small, but I don’t think those comments should be ignored.

I’m also cautious about some of the stronger health language on the Greenscents website. The brand uses terms such as “non-toxic”, “baby-safe” and “healthier home”. I understand the intention, and the formulations are clearly designed to avoid many conventional cleaning chemicals, but I prefer to judge the actual ingredient list and certifications rather than rely on broad safety language.

Greenscents is more expensive than conventional supermarket cleaning products. For me, that doesn’t automatically make it poor value because the products are concentrated, certified and refillable, but it does make them less accessible for families on a tight budget. Unfortunately being healthy and living healthy is expensive. But always remember that being ill is always more expensive!

Greenscents says every product it has ever produced has been certified organic through the Soil Association, and that its products contain more than 70% certified organic ingredients.

The range also carries several additional certifications and endorsements:

Palm Oil Free Certification
Greenscents states that products displaying the Palm Oil Free Certification Trademark have been independently assessed as free from palm oil and palm oil derivatives.

Vegan Society
All Greenscents products display the Vegan Society logo, meaning their manufacture and ingredients must not involve animal products, by-products or derivatives.

Cruelty Free International / Leaping Bunny
The brand carries the Leaping Bunny certification for cruelty-free product development.

Naturewatch Foundation
Greenscents is included in the Naturewatch Foundation’s Compassionate Shopping Guide.

These certifications are one of the main reasons I rate the brand highly. They provide external checks rather than requiring me to accept the company’s ethical claims at face value.

Greenscents is one of the strongest household cleaning brands I’ve researched so far.

It stands out with its combination of real third-party certification, unusually transparent ingredient disclosure, palm-oil-free formulations, vegan and cruelty-free standards, fragrance-free options and UK manufacturing.

I really like the Nonscents range because it gives families a genuine option to clean clothes, bedding and household surfaces without adding another layer of fragrance. For a website focused on reducing unnecessary exposure in the home, that feels very meaningful, more than simply choosing a product with green packaging.

I wouldn’t describe every Greenscents product as equally successful. The independent feedback around the dishwasher powder is mixed enough that I would personally be more cautious with that particular product. Unfortunately heavily chemical laden products are sometimes a lot more effective in cleaning than natural products will ever be. Customer-service experiences also appear inconsistent.

But those reservations don’t change my overall view of the brand. Greenscents has substantially more evidence behind its organic and ethical positioning than most household cleaning companies I come across. The Soil Association certification, Palm Oil Free certification, Vegan Society approval and Leaping Bunny status make its environmental claims much easier to trust.

For me, this is exactly the sort of brand that belongs in my Approved Brands directory. They are not perfect but they are doing their hardest to achieve that and they are genuinely trying to solve a problem that conventional household cleaning largely ignores.