How I Choose The Brands and Products on This Website
At Simply Organic Baby, product selection is guided by a clear ethical framework and a precaution-led approach. This page explains the principles we apply when deciding which products to feature and, just as importantly, which products we choose not to include.
This is not a guarantee that every product will be suitable for every individual or family. It is a transparent explanation of my own personal standards, values and decision-making process.
Our guiding philosophy
Simply Organic Baby is built on the belief that modern life exposes adults and children to far more substances than our bodies were designed to handle. Many of these exposures are avoidable. Our aim is to reduce unnecessary chemical, environmental, and ethical burdens wherever reasonably possible.
We prioritise products that are:
- Minimally processed
- Clearly labelled and transparent
- Aligned with responsible environmental and animal welfare practices
- Designed with long-term health and sustainability in mind
We take a cautious view where information is unclear, exaggerated, or marketing-led rather than evidence-based.
Ingredients and materials: what we look for
Across all categories, we favour products made with:
- Naturally derived ingredients or materials
- The fewest possible additives or processing aids
- Clear disclosure of ingredients, materials, and sourcing
We actively avoid, wherever reasonably possible:
- Unnecessary synthetic chemicals
- Artificial colours, flavourings, fragrances, and taste enhancers
- Bulking agents, fillers, and cosmetic additives that serve no functional purpose for the end user
This approach applies equally to products for babies, children and adults.
Food and nutrition products
When evaluating food-related products, we prioritise:
- Certified organic foods where certification exists and is relevant
- Minimally processed foods with simple ingredient lists
- Products free from artificial additives, colourings, flavourings, and preservatives
Where animal products are involved, we strongly favour:
- Wild-caught fish over intensively farmed alternatives
- Meat and animal products sourced from systems where animals lived freely and were not caged or intensively confined
- Farming practices that avoid routine use of growth hormones and unnecessary antibiotics
We do not promote ultra-processed foods or products designed primarily for shelf life, palatability engineering, or mass production at the expense of quality.
Supplements and herbal products
For supplements, herbal products, and vitamins, our preference is for:
- High-quality formulations with the fewest possible excipients
- Clearly identified active ingredients and dosages
- Ingredients sourced from natural origins where applicable
- Transparent labelling and responsible manufacturing practices
We are particularly cautious of products that rely on:
- Excessive fillers or artificial coatings
- Marketing claims that overpromise results
- Vague or undisclosed ingredient sourcing
Inclusion on our site does not imply medical endorsement or suitability for all individuals. Users must always exercise their own judgement and seek professional advice where appropriate.
Clothing, textiles and soft furnishings
For clothing and textile-based products, we prioritise:
- Natural fibres such as organic cotton and wool
- Materials sourced from systems that aim to minimise environmental harm
- Responsible animal welfare practices, including avoidance of cruel or intensive farming methods
We avoid materials and production methods that rely heavily on:
- Synthetic fibres where natural alternatives are available
- Poor labour practices or opaque supply chains
- Unnecessary chemical treatments
Home, toys and everyday products
For toys, household items, and home products, we favour:
- Simple, durable designs
- Materials with a long lifespan and lower environmental impact
- Reduced use of plastics and synthetic treatments where alternatives exist
We take a conservative approach to products intended for babies and children, particularly where there is prolonged skin contact or frequent use.
Clean, natural and organic language
We are deliberate in how we use terms such as “organic”, “natural”, and “clean”.
- “Certified organic” is used only where a recognised certification exists for that product or category.
- “Natural” does not automatically mean safe, non-toxic, or suitable for everyone.
- We avoid blanket claims and aim to describe products factually rather than emotionally.
Where certification is partial, category-dependent, or unavailable, this is stated clearly.
Ethical considerations beyond ingredients
Our selection process also considers:
- Environmental impact
- Animal welfare
- Supply chain transparency
- The overall integrity of the brand or retailer
We recognise that no product is perfect. Our goal is meaningful improvement, not perfection.
Independence and responsibility
Simply Organic Baby is not a manufacturer. We do not alter products, reformulate ingredients, or control third-party production processes. We rely on information provided by brands and retailers and encourage all users to verify details independently before purchase or use.
Our role is to curate, explain, and provide context, not to replace personal responsibility or professional advice.
A note on personal philosophy
The approach behind Simply Organic Baby reflects a personal commitment to:
- Eating organic and minimally processed foods where possible
- Avoiding unnecessary chemical exposures
- Choosing animal products sourced from more humane systems
- Using natural and traditional products thoughtfully and responsibly
- Acknowledging modern food and soil depletion and the limitations of industrial agriculture
This philosophy informs how products are selected, but it does not constitute advice or instruction.
Transparency first
If a product does not meet our standards, we do not include it.
If information is unclear, we proceed cautiously or exclude it altogether.
If standards evolve, our criteria evolve too.
We believe informed choice, transparency, and restraint matter more than volume or trends.