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Comfortable, chic, cool and unapologetically gender-neutral; sweatshirts for girls are a modern individual’s go-to pick for an instant splash of style and comfort. Once considered as gym wear, sweatshirts now have started appearing on top tier runways and become a symbol of modern fashion trends. And as the youth internet culture takes over the sophisticated Read More

In a world where minimalism is the trend, it can be difficult to find dresses for your quirky little baby girl that fits her developing personality. It is often overwhelming for parents to keep with their baby girl’s clothing choices that seemingly change every day. The best way to navigate this is to give her Read More

Kids fashion has evolved with modernisation and the increasing demand for cross-cultural dressing options. With that comes a new responsibility to dress your little most fashionably while also ensuring maximum comfort. And for occasions like weddings, sangeets, Raksha Bandhan, Diwali, Eid, etc. traditional clothes are the most sensible and trendy clothing option. But as we Read More

How to ensure a smooth transition from Covid to Classroom. School is back! But how are we really feeling about our kids heading off into the new world of learning? Going back to school after all these months may fill our minds (and our children’s) with an array of emotions. The country’s lock-down measures are Read More

Our factory in Egypt is always implementing new projects and programs for the communities of workers and people residing on and around the farm. It’s one of the many reasons we’re proud to make all of our products there, and why I love visiting Egypt so much.  Most recently, Konstanze, the owner and factory manager, started a Read More

It’s Plastic Free July which means we’re celebrating 1 year free of single-use plastic with our compostable and environmentally friendly packaging!  As an organic brand that is passionate about sustainable production and being stewards of our planet, we’re excited to share that our Under the Nile products are thoughtfully wrapped and will arrive to you Read More

Whenever I visit our factory I’m completely energized by the hustle and bustle of the production floors. Sewing machines are humming, people are running up and down five flights of stairs that connect each part of the manufacturing, and the lively chatter of conversation of people working together fills the air. This last visit was Read More

Not far from the steps of our textile factory in Egypt is the Sekem school.  It’s not unusual to see teachers inside the factory requesting materials for their students’ upcoming projects. Once, while walking up the long stairway to the 4th floor (without losing my breath once, I’m sure) I met Sophie Hassan. Sophie is Read More

Twice a year, I go to our partner farm in Egypt where I design our next season’s collection. The farm, and where the factory is located is in the eastern section of the Nile Delta region.  This is where I meet and work with Konstanze Abouleish who runs the factory.  About an hour north of Read More

Sustainable. Organic. All natural. These are all terms that are frequently tossed around, even more so now. But do you really know what that means? How does this affect your lifestyle or purchasing decisions?  We’re here to bust some of the biggest misconceptions.  1) MYTH # 1 Natural means OrganicThis is false. As consumers we frequently rely on Read More